Marketing Opportunities

Demographics

momcafé reaches an important segment of Canada’s thinkers, do’ers, and buyers – moms aged between 30 and 50 who are professionals, educated, with high incomes and children in tow. This group is the most powerful consumer segment in today’s market. It is estimated that momcafé nationally reaches between 15,000 and 20,000 moms!

From our events, evaluation forms, membership listing, and discussions with Moms, we know who our Moms are.

• Primarily between the age of 31-40 (68%)
• Mostly entrepreneurs (50%) as well as part-time working Moms (25%) with 10% working full time and the remainder staying at home full time, for now
• Over 50% have one university degree and 25% have at least a Masters level degree

momcafe’s Website

Over 2,500 unique viewers visit the momcafe websité on a monthly basis and spend an average of 3 minutes viewing the information and resources available.

momcafe’s Events and Membership

• All events to date have sold out!
• Our membership is growing daily!
• More and more Moms are visiting momcafé online!

Exposure, Access, Opportunities

• exposure to a strong group of small business owners and potential customers
• access to a powerful and targeted consumer group (current direct database = 2,500)
• opportunity to be involved in a unique community building tool, especially as momcafé expands across Canada
• promote your organization as a progressive workplace to a talented and educated group of women seeking flexibility and strong values in an employer.

Become a member and take advantage of the special Members Only Marketing & Sponsorship Opportunities!

Click below to download forms for National or region specific marketing opportunities:
National Marketing Opportunities
Calgary Marketing Opportunities

Sponsorship Opportunities

Platinum Partner (National)

$15,000 (January – December 2010)

Sponsorship Benefits:

• Opening banner on momcafé website
• Profile, link and logo on the momcafé website as well as biweekly e-newsletter
• Recognition on signage and collateral materials at all momcafé events
• Opportunity to provide a speaker from your own organization at future events
• Sponsor category exclusivity (e.g. restaurants, financial institutions, spas)
• Promotional material display or product showcase at each event sponsored
• Opportunity for specific product promotion on website
• Two complimentary tickets to each event - a great way to recognize staff members
• Access to a powerful group of consumers
• Opportunity for increased exposure as momcafé adds regions

Silver Partner (National)

$10,000 (January – December 2010)

Sponsorship Benefits:

• Link and logo on the momcafé website as well as biweekly e-newsletter
• Recognition on signage and collateral materials at sponsored momcafé events
• Sponsor category exclusivity (e.g. restaurants, financial institutions, spas)
• Promotional material display at specified event/s
• Opportunity for specific product promotion on website
• Two complimentary tickets to each event - a great way to recognize staff members
• Access to a powerful group of consumers
• Opportunity for increased exposure as momcafé adds regions

Bronze Partner (Regional)

$5,000 per region (January – December 2010)

Sponsorship Benefits:

• Link and logo on the momcafé website as well as biweekly e-newsletter
• Recognition on signage and collateral materials at sponsored momcafé events
• Promotional material display at specified event/s
• Sponsor category exclusivity (e.g. restaurants, financial institutions, spas)
• One complimentary ticket to each event – a great way to recognize a staff member
• Access to a powerful group of consumers
• Opportunity for increased exposure as momcafé adds regions

Community Partner (Regional)

$250 per month/per region (minimum 6 month commitment = $1500)

Sponsorship Benefits:

• Link and logo on the momcafé website as well as biweekly e-newsletter
• Verbal recognition by moderator at events sponsored
• Opportunity to distribute product or service information during event
• Placement of contact/promo cards in gift bags
• Four complimentary tickets to be used any time during sponsorship period
• Access to a powerful group of local consumers

(10% discount applies to payment made in one installment and/or multiple regions)

Online Promotional Opportunities

momcafé Marketplace Website Link

Member $129 - Non Member $149 for 6 months

• Opportunity to showcase product or service to a powerful group of local consumers through the display of a logo with a link and 50 word description on www.momcafenetwork.com
• Chance to offer a discount on product or service to momcafé members.

National e-Newsletter Promotion

Opportunity to showcase product or service to a powerful group of national consumers delivered directly to the inbox of approximately 1,500 Moms. Includes a logo with a link and 25 word description

• Banner (Placed above the Introduction paragraph, with logo, 30 words text, weblink) - Member $129 Non Member $149 per edition
• Profile (Placed within body of e-newsletter with 20 word description and logo with weblink) - Member $99 Non Member $129 per edition
• Sidebar (Placed at the top of the left sidebar, with logo, weblink) - Member $89 Non Member $109 per edition

Regional e-Newsletter Promotion

Opportunity to showcase product or service to a powerful group of regional consumers delivered directly to the inbox of Moms (The number of Moms per regional varies. Speak with the Regional Manager for more details.) Includes a logo with a link and 25 word description

• Banner - Member $89 Non Member $99 per edition
• Profile - Member $79 Non Member $89 per edition
• Sidebar - Member $69 Non Member $79 per edition

Dedicated Email Blast

Do you have a special announcement, promotion, or perhaps a survye you are conducting? Send your announcement directly to approximately 1,500 Moms across the country, or specifically to one or more of momcafe's regions (The number of Moms per regional varies. Speak with the Regional Manager for more details.)

• Per National Edition - Member $179 Non Member $199
• Per Regional Edition - Member $129 Non Member $149

Website Advertising

www.momcafenetwork.com

momcafé’s website features our event listings, marketplace, partners, member profiles, a members’ only area, and a dynamic resource section that hosts our blog and its contests, resource library, gallery, event summaries and more…

Home page, secondary page, resource page - where do you want to place an advertisement that potentially can reach 20,000 Moms? The price is per month.

Home Page

• Exclusive home page location
• Features two businesses with an image and weblink in a fade-in-fade-out format
• 700 pixels wide x 100 pixels high
• Member $129 Non Member $149

Secondary page - Resource Section including momcafé’s blog

• Shared advertising block, images with weblink in a fade-in-fade-out format
• 225 pixels wide x 225 pixels high
• Member $89 Non Member $99

Secondary page - Information Section (excluding Resource section)

• Shared advertising block, images with weblink in a fade-in-fade-out format
• 225 pixels wide x 225 pixels
• Member $69 Non Member $79

Event-Specific Promotional Opportunities

Event Sponsor

Member $975 - Non Member $1,000 per event(multi-event & multi-region commitments will be discounted)

• Link and logo on the momcafé website for 6 weeks prior and during event sponsored
• Recognition in bi-weekly momcafé e-newsletter leading up to event
• Verbal recognition by moderator at event sponsored
• Recognition on signage at sponsored momcafé event
• Sponsor category exclusivity
• Opportunity to display promotional as well as contribute to attendee gift bags
• Two complimentary tickets to the event
• Opportunity to have a speaker representative of your organization, as approved by momcafé
• Access to a powerful group of local consumers

Promotion Display

Member $105 Non Member $125 per event (there are typically 3 to 4 tables per momcafé event)

• Exclusive promotional display (one table display area)
• Opportunity to distribute product or service information during event
• Placement of contact/promo cards in gift bags
• Mention in one issue of momcafé e-newsletter
• One complimentary ticket to each event
• Access to a powerful group of local consumers

Place Setting Display

Member $69 Non Member $79 per event

• Place your product samples, contact cards, and/or promotional items at each place setting during a momcafe event. Each Mom will have a 'take away' as opposed to leaving your itmes on our gift bag table. (Approximately 50 items are required)

Gift Bag Promotion

Member $35 Non Member $50 per event

• Opportunity to distribute product sample, contact cards, promotional item in gift bags distributed at event. (Approximately 50 items are required)

Door Prize Promotion – In Kind

• Opportunity to provide a door prize at event, with your company name and a brief description of your company announced

Promotional Partner - In Kind

momcafé will partner with appropriate businesses/organizations that are deemed to have cross promotional/marketing value

If you have a unique business or service, or marketing challenge, we welcome creative ideas for customizing our sponsorship opportunities and values to our mutual benefit.